Zoetis and Beyond Blue continue to support mental health in rural communities and our veterinarians

Rural Australia

Leading Animal Health company Zoetis continues to support the mental health challenges faced by people in rural Australia through its crucial partnership with Beyond Blue, committing to raise up to $100,000 to support the charity in 2020.

Tragically, suicide rates of people in remote areas are double that in our major cities.1 Zoetis, who works closely with rural Australia through interactions with the country’s farmers, agricultural stores, veterinarians and their families, has helped raise $400,000 in the past four years by donating $5 from each sale of the company’s livestock, pig and poultry vaccines and drenches. The money raised goes directly to Beyond Blue’s Support Service to continue to help more people in rural communities than anywhere else in Australia.

 “Zoetis is proud to once again be supporting Beyond Blue and the important work they do,” says Lance Williams, Senior Zoetis Vice President and Cluster Lead, Australia and New Zealand. “Together we’ve made strong progress in providing tangible contributions to raise awareness of mental health challenges and help fund much needed services that directly assist rural families. We are passionate about the importance of good mental wellbeing and look forward to helping again this year.”

 Whilst it’s well-known our farmers can be vulnerable to mental health challenges due to stressful weather associated events and financial worries, the impact on the wider community in these areas is little known - from farmers and their families, to re-sellers, regional businesses, and much of the community as the effects trickle through the local economy.

Australian Veterinarians

Unfortunately the facts show that veterinarians experience suicide at four times the rate of the general population.2

Whilst vets are often seen as the heroes of their community for treating and saving the lives of some of our most treasured family members, it can often be at significant cost to their mental health.

Day in day out, vets undergo a great deal of stress, not only caring for sick animals, but compassionately and knowledgeably working with the owners to provide the best care and treatment.

Supporting the mental wellbeing of our vet community is a focus for Zoetis, with Lance Williams recently stating that “We are very passionate about improving mental health and are proud to partner with Beyond Blue to tackle these very real issues affecting our vets, who suffer as a result of supporting our community.”

The Beyond Blue Support Service offers free contact with counsellors by phone, webchat or email at an approximate cost of $48 per contact, with  Zoetis’s donation helping over 2,000 people get the support they need through the Beyond Blue service.

Vet practices can support the Zoetis initiative from July 15 to October 31 2020, with $5 from the sale of every Zoetis product sold being donated to Beyond Blue, up to $100,000.

The Australian Veterinary Association also provides resources and support that veterinarians need for prosperous, healthy careers. Through wellness initiatives such as their 24-hour counselling service, graduate mentoring program, and Mental Health First Aid training, they aim to provide a safety net for those in need. For the full range of services please see the AVA website 


Zoetis has teamed up with Beyond Blue to provide resources to help people in Australia manage their mental health.

We all have good days and bad days. Then there are those days when something isn't quite right, you've got something on your mind, you’re having trouble sleeping, or things just seem too much. Some people experience these feelings intensely, for long periods of time (weeks, months or even years) - it's important to remember that support is available, and things can get better.

Anxiety and depression checklist

Use this simple checklist to find out if you may have been affected by anxiety and depression during the past four weeks.

The higher your score, the more likely you are to be experiencing anxiety and/or depression.

Staying well

Staying well is about finding a balance that works for you, but there are some general principles that most people find useful.

Read more here.

Getting support

There are a range of effective ways to treat anxiety and depression, and the sooner you seek support, the sooner you can start to recover.

Find out more here.

John’s Story

John experienced depression for more than a decade, while managing his farm in the Wimmera district. John speaks of his experience of depression, its impact on his life, family, farming and his life today.

Watch John’s story here.

Talk it through with Beyond Blue:

If you or someone you know is experiencing mental health issues, contact Beyond Blue on

1300 22 4636 at any time to talk through your concerns.


Suicide or crisis support:

If you are in an emergency, or at immediate risk of harm to yourself or others, please contact emergency services on 000.

To talk to someone now call: Suicide Call Back Service 1300 659 467 or Lifeline 13 11 14


1. Beyond Blue

2. Australian Veterinary Association (AVA)
Suicide in Australian Veterinarians by Jones-Fairnie, Ferroni, Silburn, Lawrence, Australian Veterinary Journal



To contribute to the Ripple Effect initiative and help save lives, we need your insights to reduce the stigma of suicide in rural communities. Register at Video from

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