Zoetis and Beyond Blue continue to support mental health in rural communities and our veterinarians

Rural Australia

Leading Animal Health company Zoetis continues to support the mental health challenges faced by people in rural Australia through its crucial partnership with Beyond Blue, committing to raise up to $100,000 to support the charity in 2021.

Tragically, suicide rates of people in remote areas are double that in our major cities.1 Zoetis, who works closely with rural Australia through interactions with the country’s farmers, agricultural stores, veterinarians and their families, has helped raise $500,000 in the past five years by donating $5 from each sale of the company’s livestock, pig and poultry vaccines and drenches. The money raised goes directly to Beyond Blue’s Support Service to continue to help more people in rural communities than anywhere else in Australia.

 “Zoetis is proud to once again be supporting Beyond Blue and the important work they do,” says Lance Williams, Senior Zoetis Vice President and Cluster Lead, Australia and New Zealand. “Together we’ve made strong progress in providing tangible contributions to raise awareness of mental health challenges and help fund much needed services that directly assist rural families. We are passionate about the importance of good mental wellbeing and look forward to helping again this year.”

 Whilst it’s well-known our farmers can be vulnerable to mental health challenges due to stressful weather associated events and financial worries, the impact on the wider community in these areas is little known - from farmers and their families, to re-sellers, regional businesses, and much of the community as the effects trickle through the local economy.

Australian Veterinarians

While hugely rewarding, the veterinary industry can present numerous challenges to mental health, which have been compounded further by the Covid pandemic. An increase in the number of people working from home, spending time with their animals and pandemic puppy purchases all leading to increased clinic visitation, causing further strain on the veterinary industry and staff.

Day in day out, vets undergo a great deal of stress, not only caring for sick animals, but compassionately and knowledgeably working with their owners to provide the best care and treatment; often at a significant cost to their mental health.

In its sixth year, Zoetis is again partnering with Beyond Blue to raise $100,000 to fund support services to help support vet mental health in Australia. Over the past five years, Zoetis has helped raise $500,000 by donating $5 from products sold during the campaign period. In 2021, Zoetis aims to once again reach its $100,000 fundraising target.

Click here to view our on-demand webinar featuring Dr. Natasha Wilks (High Performance Vets) for some practical tips on maintaining good mental wellbeing in practice.

Beyond Blue has developed a free six-week program, NewAccess for Small Business, that offers support by trained mental health coaches who have a background in small business. Click here to register.

The Australian Veterinary Association also provides resources and support that veterinarians need for prosperous, healthy careers. Through wellness initiatives such as their 24-hour counselling service, graduate mentoring program, and Mental Health First Aid training, they aim to provide a safety net for those in need. For the full range of services please see the AVA website 


Zoetis has teamed up with Beyond Blue to provide resources to help people in Australia manage their mental health.

We all have good days and bad days. Then there are those days when something isn't quite right, you've got something on your mind, you’re having trouble sleeping, or things just seem too much. Some people experience these feelings intensely, for long periods of time (weeks, months or even years) - it's important to remember that support is available, and things can get better.

Anxiety and depression checklist

Use this simple checklist to find out if you may have been affected by anxiety and depression during the past four weeks.

The higher your score, the more likely you are to be experiencing anxiety and/or depression.

Getting support

There are a range of effective ways to treat anxiety and depression, and the sooner you seek support, the sooner you can start to recover.

Find out more here.

Staying well

Staying well is about finding a balance that works for you, but there are some general principles that most people find useful.

Read more here.

John’s Story

John experienced depression for more than a decade, while managing his farm in the Wimmera district. John speaks of his experience of depression, its impact on his life, family, farming and his life today.

Watch John’s story here.

Talk it through with Beyond Blue:

If you or someone you know is experiencing mental health issues, contact Beyond Blue on

1300 22 4636 at any time to talk through your concerns.


Suicide or crisis support:

If you are in an emergency, or at immediate risk of harm to yourself or others, please contact emergency services on 000.

To talk to someone now call: Suicide Call Back Service 1300 659 467 or Lifeline 13 11 14


1. Beyond Blue

2. Australian Veterinary Association (AVA)
Suicide in Australian Veterinarians by Jones-Fairnie, Ferroni, Silburn, Lawrence, Australian Veterinary Journal



To contribute to the Ripple Effect initiative and help save lives, we need your insights to reduce the stigma of suicide in rural communities. Register at Video from

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