Zoetis has reached its goal of raising $100,000 for mental health organisation beyondblue in an effort to support good mental health and reduce suicide rates across rural Australia. Australia loses around eight people a day to suicide, and over a year, suicide deaths are double that of the national road toll. Too many people who die by suicide are from rural farming communities.

Earlier this year Zoetis became a Supporting Partner of beyondblue and launched a campaign to help raise awareness and much needed funds for the charity. For every Zoetis cattle, sheep or goat vaccine or drench sold by Zoetis between 1 August and 30 October 2016, the company donated $5, up to $100,000 to beyondblue. This goal has now been reached.

“We would like to thank all the producers, resellers, veterinarians and the broader rural community for supporting this valuable cause. Your generosity has helped Zoetis raise much needed funds for beyondblue and we are proud to have partnered with the community to support mental health in rural Australia,” says Zoetis General Manager Lance Williams.

“We understand the devastating effect suicide can have on rural communities given our staff travel more than two million kilometres each year servicing some of the most remote areas of Australia. Although we have reached our target of $100,000, our campaign doesn’t stop here. We encourage our staff and the wider community to continue to raise awareness of depression, anxiety and suicide prevention and help to reduce the associated stigma.”

beyondblue Chairman The Hon. Jeff Kennett AC congratulated Zoetis for its commitment to mental health in their partnership with beyondblue. “I would like to thank Zoetis for the contribution it has made to supporting mental health in rural Australia. The rural community deserves access to mental health services and support like everyone else.

For more information about anxiety, depression and suicide, please visit or call the 24/7 beyondblue support service on 1300 22 4636.

If you would like to make a donation please click here.

To contribute to the Ripple Effect initiative and help save lives, we need your insights to reduce the stigma of suicide in rural communities. Register at Video from

Zoetis beyond Blue M-REC