Zoetis and Beyond Blue raise $300,000 over three years for mental health in rural Australia

Leading Animal Health company Zoetis has once again raised $100,000 for mental health in rural Australia through its partnership with Beyond Blue, bringing the grand total of money raised for this initiative to $300,000 since 2016.

By donating $5 from each sale of its cattle, sheep, pig, poultry and goat vaccines and drenches, Zoetis has been able to reach their $100,000 goal for the third year running. The funds raised have gone directly to the Beyond Blue Support Service providing advice and support for people 24 hours a day, seven days a week.

Beyond Blue CEO Georgie Harman thanked Zoetis for their efforts in supporting this important cause.

“We are very grateful to have support from Zoetis for the third year running,” said Ms Harman. “This $100,000 will go a long way in ensuring people with mental health issues in rural Australia get the support they need.”

“Our Support Service is there for people day and night – via phone, web chat or email – whenever they need someone to talk to. It is a potentially life-changing service for many people, especially those who don’t have friends, family members or support services close by,” Ms Harman continued.

The Beyond Blue service costs on average $48 per contact and people can reach out to counsellors by phone, webchat or email. This means to date the funds donated by Zoetis, with help from the local community, has helped 6250 people at a critical time in their lives.

Zoetis Vice President, Australia and New Zealand Lance Williams said “We’re very passionate about supporting hard-working Australians. Our staff travel more than 2 million kilometres each year to Australia’s most remote locations supporting farmers, agricultural stores and veterinarians with needed animal health supplies.”

“It is a great honour for us to once again achieve our fundraising goal with Beyond Blue for this great initiative. At Zoetis we recognise the importance of improving mental health in rural areas where the rate of suicide is about 50 per cent higher than in major cities.”

Zoetis has teamed up with Beyond Blue to provide resources to help people in Australia living in rural areas manage their mental health.

We all have good days and bad days. Then there are those days when something isn't quite right, you've got something on your mind, you’re having trouble sleeping, or things just seem too much. Some people experience these feelings intensely, for long periods of time (weeks, months or even years) - it's important to remember that support is available, and things can get better.

Anxiety and depression checklist

Use this simple checklist to find out if you may have been affected by anxiety and depression during the past four weeks.

The higher your score, the more likely you are to be experiencing anxiety and/or depression.

Staying well

Staying well is about finding a balance that works for you, but there are some general principles that most people find useful.

Read more here.

Getting support

There are a range of effective ways to treat anxiety and depression, and the sooner you seek support, the sooner you can start to recover.

Find out more here.

John’s Story

John experienced depression for more than a decade, while managing his farm in the Wimmera district. John speaks of his experience of depression, its impact on his life, family, farming and his life today.

Watch John’s story here.

Talk it through with Beyond Blue:

If you or someone you know is experiencing mental health issues, contact Beyond Blue on 1300 22 4636 at any time to talk through your concerns.


Suicide or crisis support:

If you are in an emergency, or at immediate risk of harm to yourself or others, please contact emergency services on 000.

To talk to someone now call: Suicide Call Back Service 1300 659 467 or Lifeline 13 11 14



To contribute to the Ripple Effect initiative and help save lives, we need your insights to reduce the stigma of suicide in rural communities. Register at Video from

Zoetis beyond Blue M-REC

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